We will be making new periodic posts on the SEA blog to enlighten readers about “the other side” of articles that are inaccurate, misleading, or omit information that we think is important for readers to know.
Response #1: Seriously? It’s a Cup that Makes Re-Using Fun (AND Gives Money to Save Animals)!
This recent article was posted on The Guardian website by a reporter who is indeed environmentally aware and knowledgeable.
The alleged villain in this story? SeaWorld’s Cup That Cares™-- a reusable cup with a twist of technology. The cup reinforces how our individual actions can help reduce the use of carbon. It also provides a substantial contribution to support global conservation efforts.
Developed together with Coca-Cola, the cup has an embedded RFID chip that interacts with software at Coca-Cola Freestyle dispensers. With each refill at the designated machines, this exclusive software serves up an onscreen message that is customized to that guest’s history. The message thanks the guest for choosing to reuse, tracks how many refills for that particular Cup That Cares and calculates the running total of reduced CO2 emissions.
Does one action, from one person, save a ton of CO2? No. But change CAN be made from small steps that add up-- one person, one action at a time. And THAT is what we share with our guests – a feeling of empowerment, and hope, that each of us can make a difference. Our actions do count. Just as penguins do within their colonies, humans also can band together to make a big difference through small actions.
Also not mentioned in the article is the significant fact that every single cup purchase includes a built-in donation to save animals in the wild. SeaWorld donates $1 from each Cup That Cares purchase to the SeaWorld & Busch Gardens Conservation Fund, a not-for-profit foundation that helps protect wildlife around the world. Because our company covers the administrative and operational costs of the Fund, 100 percent of all donations go to directly help animals in the wild.
At the end of the day, the true magic of the Cup that Cares is not its ability to perform a bit of personalized math and share the direct - albeit, incremental - carbon impact of each individual’s choice to reuse. (Though that part is definitely cool!) No, the real heart of the Cup that Cares program is its ability to promoting an environmentally conscious attitude among millions of SeaWorld guests AND to directly support wildlife conservation work around the globe at the same time. After all, it's not really the cup that we need to get to care. It's us.