These penguin-shaped cups may look cute and cuddly, but they have noble purpose: encourage guests to help the planet, one refill at a time.
In conjunction with SeaWorld Orlando's epic new attraction and ride Antarctica: Empire of the Penguin opening Memorial Day weekend, SeaWorld has created the Cup That Cares -- a new reusable cup program with a twist of technology. The innovative, interactive cup was designed specifically to connect with Coca-Cola Freestyle beverage dispensers in the new realm.
The new Cup That Cares engages guests in a personalized manner to reuse materials and reduce their carbon footprint. An RFID chip embedded in each Cup That Cares interacts with software at Coca-Cola Freestyle dispensers to calculate the amount of CO2 each guest saves from entering the atmosphere when they choose to reuse the cup for a refill. The dispenser then tells guests through an on screen message how they are being more environmentally responsible by choosing to reuse. Each refill with a reusable cup prevents the emission of approximately 27 grams of CO2.
Plus, SeaWorld will donate $1 from each Cup That Cares purchase to the SeaWorld & Busch Gardens Conservation Fund, a not-for-profit foundation that helps protect wildlife around the world.
There are two options, both available exclusively in the new Antarctica: Empire of the Penguin attraction at SeaWorld Orlando:
Cup That Cares souvenir reusable cup – available at the two beverage stations inside the attraction for $9.99 – is adorned with photos of Puck and his penguin family. Puck is the hero penguin character featured throughout the new realm.
Create A Cup That Cares – Guests may build their own personalized penguin-shaped character cup by choosing from more than 40 accessories such as eyes, hair, glasses, hats, bow tie, necklaces and even miniature Shamu ice cream bars and SeaWorld shopping bags. The Create A Cup That Cares will be sold in the Antarctica gift shop, and includes a free first fill at the nearby Antarctica beverage stations. Create A Cup That Cares experience starts at $15.95 with the option to add accessory items.
The Cup That Cares concept was developed in partnership with the park's beverage partner Coca-Cola, whose Coca-Cola Freestyle dispensers offer guests more than 100 different beverage brands. Also only in Antarctica, Coca-Cola Freestyle will offer an all-new, vanilla-infused choice -- South Pole Chill.