SeaWorld Parks & Entertainment and Corus Entertainment’s Nelvana announced today a multi-platform partnership that combines the appeal of the popular Franklin & Friends characters with the beloved SeaWorldŽ brand.
Beginning January 2013, the company’s new SeaWorld Kids brand and Nelvana will team up to introduce kids and families to in-park Franklin characters, TV specials, books and merchandise.
Based on the best-selling children’s book series by Paulette Bourgeois and Brenda Clark, published by Kids Can Press, the new CGI-animated TV series, Franklin and Friends, follows Franklin the Turtle as he experiences adventures and milestones, learning lessons along the way with his pals Snail, Rabbit, Beaver, Fox, Goose and best friend Bear.
Highlights of this multi-faceted partnership include:
Franklin will take up residence at the three SeaWorld parks for the year, where guests will be able to meet this classic character, take photos and get autographs. The parks include:
o SeaWorld Orlando beginning with the “Just for Kids” event January 2013
o SeaWorld San Antonio beginning with the “Just for Kids” event April 2013
o SeaWorld San Diego beginning with the “Spring into Night” event March 2013
Franklin and Friends’ specialty merchandise, much of it exclusive to SeaWorld, will be available in the parks
SeaWorld and Nelvana are collaborating on two Franklin and Friends on-screen specials which will focus on the natural world
The SeaWorld Kids brand will be reflected in select Franklin products, including co-branded books published by Corus Entertainment’s Kids Can Press.
The series airs on Nick Jr. in the U.S. and Corus Entertainment’s preschool channel Treehouse in Canada.