Apr 21

Making the Most of Your Day at Busch Gardens Tampa Bay ... 140 Characters at a Time

by Staff

Busch Gardens Tampa Bay recently debuted an in-park text messaging campaign sure to help you make the most of your next visit to the park.

Girl with Phone at Busch Gardens

The SMS text messages provide coaster wait times, fun-for-the-family scavenger hunts, valuable promotional offers for food and gifts and did-you-know facts about the park's “hidden gems.”

“The feedback from our guests has been incredible -- they love this level of service and how it enhances their park experience,” said Jim Dean, executive vice president and general manager of Busch Gardens Tampa Bay. “With text messaging, it's very natural for our fans to get park updates during their visit. On a moment's notice, we can let them know about wait times on the coasters or even take them on a scavenger hunt.”

At the park's front gate, you'll receive instructions on opting in to the service and it's nothing more complicated than texting a keyword to an SMS number. Within minutes, you'll will receive updates directly to your mobile device. In fact, you're automatically unsubscribed from the service after 12 hours and can opt-out at any time.

“My favorite is the quiz we have for Sesame Street Safari of Fun, our new attraction,” said Dean. “Parents and kids are having a great time with it. We text trivia questions about Safari of Fun, things to notice and spot. Parents and kids need to keep their eyes open - they never know what we'll ask!”