Oct 12

Howl-O-Scream's "Alone" House Brings Psychological Fear to a New Level

by Staff

Howl-O-Scream’s Alone Brings Psychological Fears to a New Level

By Jessica Cronk, Busch Gardens Contemporary Marketing Team Intern

As the sun goes down, the screams turn up during Howl-O-Scream at Busch Gardens Tampa Bay. Every October, thousands of guests flood through the gates of Busch Gardens Tampa into a world transformed by terror and fear.

As a member of the Contemporary Marketing Team (the marketing internship at Busch Gardens), I recently had the opportunity to walk through the haunted houses with Creative Director of Howl-O-Scream, Scott Swenson, who is one of the masterminds behind the monsters and mayhem of the event.

This is me, Jessica Cronk, in front of the Alone house.

Even in the middle of a sunny Florida day, these houses sent chills down my spine. At each location, Swenson would describe the haunting tale of the house and my imagination would take care of the rest. However, one house in particular took fear to another level: Alone.

Now, keep in mind that this was a behind-the-scenes tour, --therefore, no characters were jumping out from behind doors, no sound effects were intensifying my nerves and no lights were altering my vision. I could see and hear EVERYTHING, and yet, as I walked through the labyrinth of an obsessive hoarding maniac, my heart began to race at the thought of doing it completely alone.

In Alone, you give complete control of your destiny to the twisted minds of Howl-O-Scream (a concept that completely terrifies me). There’s no telling what is inside or how long you will have to stay there, and that fear of the unknown makes my adrenaline kick in.

At this point, I’m wondering if I actually have what it takes to go through this house ALONE.

What do you think: Should I face my fears and do it? Post your comments below.