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Facebook has become the whipping boy of privacy wonks and business analysts. For the rest of us, it has become the dominant place to keep in touch with friends. But it also offers a valuable opportunity for businesses -- once businesses recognize this opportunity and act on it...

There are businesses taking advantage of the marketing and communication opportunities on Facebook. Businesses that moms in our research called out include Cool Mom Picks, 24/7 Moms, Janie and Jack, Sesame Place, Crayola, Starbucks, Kodak, Whole Foods and Trader Joes. There can be so many more.

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