BUSCH GARDENS INVITES GUESTS TO FEEL THE SPIRIT, FEEL THE SPEED IN 2011

New Campaign Teases Coming Attraction Through QR Code Technology

For several weeks now, guests entering Busch Gardens Tampa Bay have been met with construction walls in the southeastern corner of the park, and many have speculated as to what Busch Gardens is building.

Starting Saturday, June 26, new signs on those construction walls will give curious visitors a taste of what's to come through the use of some unique new technology. Quick Response - or "QR" - codes featured on the posters invite smart-phone users with a reader app to take a photo of the black and white code. These codes, which look like pixilated bar codes, automatically direct the phone's web browser to short video clips that will hint at various components of the new attraction, which is scheduled to open in Spring 2011. For several weeks now, guests entering Busch Gardens Tampa Bay have been met with construction walls in the southeastern corner of the park, and many have speculated as to what Busch Gardens is building.

Starting Saturday, June 26, new signs on those construction walls will give curious visitors a taste of what's to come through the use of some unique new technology. Quick Response - or "QR" - codes featured on the posters invite smart-phone users with a reader app to take a photo of the black and white code. These codes, which look like pixilated bar codes, automatically direct the phone's web browser to short video clips that will hint at various components of the new attraction, which is scheduled to open in Spring 2011.

Mobile QR Code

If you don't have a smart phone handy, the signs also announce a new website - www.BuschGardens2011.com - for those interested in watching the videos, becoming a Fan on Facebook, following the park's blog or signing up for e-mail updates.

"You'll definitely want to stay engaged with us over the next few months because you won't believe what we have planned," said Jim Dean, Busch Gardens' park president. "For now, we can tell you it will be a one-of-a-kind experience, and we've created a fun way to keep our guests informed of its progress."

 

I have been told that the coaster might be the first age restricted coaster due to its intensity...

If you don't have a smartphone, you can go to BuschGardens2011.com.

i wish they would jus show us better jints of what it could be.

I don't have a smartphone, so I wish there was another way to get information aswell. Also, I wish they would give more info on the new coaster. Will the height requirements be the same as Montu,Kumba and SheiKra? Or will they lower the requirements so younger childern could also ride?

This is great! Any word if the exhibits will feature QR codes after the construction phase?

This is brilliant! QR codes are very popular overseas, but they are only recently gaining traction here in the US. I cannot wait to see what else SeaWorld and Busch Gardens does with QR codes. Keep innovating!

This sounds pretty awesome, I just hope it's not another thing that costs extra once you're in the park. I miss the days when you paid one price to get in the park and everything was included.