Sep 16

Busch Gardens Tampa Bay Launches New Phase of Teaser Campaign for 2011 Attraction

by Staff

Amidst the latest round of internet rumors as to what Busch Gardens Tampa Bay may be building, the adventure park launched the next chapter in a teaser campaign that began early this summer.

BGT 2011 Attraction SiteGuests who log on to www.BuschGardens2011.com now have the opportunity to enter code words and unlock their first glimpse as to what the new attraction will look like. Each week, the site will offer another clue will be shared as to where to find the next code word. The park’s Facebook page released the first code word this afternoon.

The BuschGardens2011.com site launched in June with a series of short videos highlighting attributes of the new attraction – including speed, power and agility – which could also be accessed by guests with smartphones via QR codes on the park’s construction walls. In August, the site began featuring a series of video messages by Busch Gardens officials offering hints about the theme and scope of the project.

This third phase – the most interactive yet for fans – will lead up to the official attraction announcement, which is scheduled for mid-October.